Perform in the Storm
Human Performance Institute
The Human Performance Institute partnered with EFM to create a microsite, direct mail, and email series that promoted the HPI Courses and motivated executives by showing them that they indeed have the strength and resilience to lead their teams and safeguard their companies in a crisis using lessons learned from their Corporate Athlete® Course.
Using custom photographs showing executives and athletes together, EFM created an HTML email and lenticular direct mail series that was sent to 5,000 contacts using a third-party email marketing program. The series directed recipients to a microsite with a powerful animation and an offer for a free copy of The Corporate Athlete Advantage by HPI co-founder, Jim Loehr. When site visitors requested their free copy of the book, they were also able to request follow up from an HPI team member and leave testimonials about how the program has affected them.
The book arrived in custom packaging that reflected the site of the design,including an animated lenticular postcard, animated lenticular bookmark, metallic packaging label, and custom flier promoting upcoming HPI courses.
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