A Location-Based Brew of Social Media
Jul 14 2010 10:45:41 AMBy Morgan Graham and Deb Hanamura
Last week we held another successful EFM Morning Brew discussing Location Based Social Media (LBSM), a trend in social media that has impressed us in both growth and opportunity for marketers. There have been many LBSM applications added to the social media landscape; however, we chose three that have big implications for marketers right now – Foursquare, Gowalla, and Yelp.
Yelp, Foursquare and Gowalla allow smartphone users to check-in to different locations they visit. In return, users earn badges, points, and stamps. Yelp began as a review/reputation management resource, later adding LBSM to its application. Because of this, Yelp has what others don’t: a strong following, an established respectable reputation, and a business model. So, even though Yelp is the newest in terms of LBSM, it a big contender. To learn more about what these and other LBSMs, check out our Overview below.
If you attended EFM’s Morning Brew or are interested in learning more, we’ve provided information to help ignite your marketing creative juices and help you learn how to add these tactics to your marketing strategy.
We’d love to read your comments and offer insight on what great ideas you have or questions that you just can’t get out of your head. We’re also looking for great case studies for Yelp and LBSM/Geomarketing, so if you know of one, please send it our way!
Morning Brew Presentation
Overview of Location Based Social Media
EFM’s Morning Brew Whitepaper – Location Based Social Media and Geomarketing: What’s All the Hype?
Welcome Back to Social Town: An Update
Read more on how Social Town is evolving and expanding into space.
Morgan Graham
Social Media Producer | Project Manager
[...] holds Morning Brew, an invitation-only educational session, with the topic “Geomarketing and Location Based Social Media”. function hov(loc,cls){ if(loc.className) [...]