Aug 31 2010 9:47:33 AM
By David Krimper, Account Manager
The average American is subjected to 850 to 5,000 advertising messages per day. Will they remember yours?
Every advertising agency has their own secret weapon, their top-secret special sauce to guarantee that your message will stick, that it will get people to act. With the strength of the creative concept, or a new mode of communication, they promise to break through the clutter.
However, although these kinds of marketing activities may be about the vision of the company, they usually do not embody the vision of the company. Now, every company’s vision is different. But from a business perspective every company strives to do one thing or else perish: provide value to their customers. more…
Jul 14 2010 10:45:41 AM
By Morgan Graham and Deb Hanamura
Last week we held another successful EFM Morning Brew discussing Location Based Social Media (LBSM), a trend in social media that has impressed us in both growth and opportunity for marketers. There have been many LBSM applications added to the social media landscape; however, we chose three that have big implications for marketers right now – Foursquare, Gowalla, and Yelp.
more…
Jul 13 2010 3:51:24 PM
By Morgan Graham
March 2010:
Remember this? Welcome to Social Town
“To help, we mapped ‘Social Town’ to demonstrate how social channels are no longer about singular entities but an interconnected network– linking both social and non-social channels. Remember: this is an ever changing model. What is true today may not be true tomorrow; we may have to create a completely new infographic in six months.”
July 2010:
Well, we were right. As social media is an ever-changing model, here we are just four months later providing an update to what’s happening in Social Town. Shortly after creating this graphic, Google’s Buzz fell out of the airwaves (I guess people realized it brought no added value) hence why you now see a deteriorating, saddened Buzz on the landscape. Surprisingly, no roads have changed or have been destroyed, but you will notice new spacey additions: Gowalla, Foursquare, and Yelp up there in the stratosphere.
more…
Jun 15 2010 2:01:28 PM
By Deb Hanamura
Lots of people use blogs as an outlet to broadcast stories of their risky behavior. Courtney Love recently posted her naked nunu on Facebook. Michael Lohan has made a career of broadcasting his risk taking. You even have folks like David Blaine who take risks with their risks, then stream them on TV from Times Square for you to gawk at.
Ad agency folks… not so much. We love to tell the story of the risk we took that paid off. We love to tell the story of the risk we wished our client had the cajones to approve; but lo, we hate telling the world about the risks we as marketers took that didn’t pay off. Ugh… failure.
So let’s just put it out there… some risks backfire. I’ll even go on the record with this: some risks that I’ve taken have backfired.
more…
Apr 22 2010 9:21:42 AM
By Deb Hanamura
Hopefully you’ve checked out our Eco-Friendly Augmented Reality experience, which has some fun with sustainability. Now let’s talk about some practical tips that you can implement right away to make sure your marketing mix hasn’t gotten trashy.
Marketers make a lot of trash.
We call it “award-winning direct mail” or “promotion that increased foot traffic and sales opportunities,” but landfill operators call it trash.
There has never been a better time to explore digital solutions to old marketing problems. Digital marketing is hardly zero-emission, but it is more flexible and trackable than traditional printing, and you’ll reduce paper consumption, as well as the impact of manufacturing, printing, transporting, and storing your marketing goodies.
more…
